The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money by B. Joseph Pine II, James H. Gilmore
- The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
- B. Joseph Pine II, James H. Gilmore
- Page: 368
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781633697980
- Publisher: Harvard Business Review Press
Textbook download torrent The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money by B. Joseph Pine II, James H. Gilmore
Overview
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Pdf downloads: DOWNLOADS Pininfarina: 90 Anni / 90 Years link, Read online: Get Out: The Complete Annotated Screenplay download pdf, {pdf download} Fresh Ink: An Anthology here, ESTA CHICA ES DIFERENTE J. J. JOHNSON ePub gratis read book, [Pdf/ePub/Mobi] THE HACKER (BURLINGTON 3º ESO) - KEN HARRIS descargar ebook gratis pdf, [Pdf/ePub/Mobi] MECANOSCRIT DEL SEGON ORIGEN - MANUEL DE PEDROLO descargar ebook gratis download link, Read online: Unreconciled pdf, Descargar PDF EL VUELO DE LA GAVIOTA link, [PDF] Wild Soul Runes: Reawakening the Ancestral Feminine download read book, [PDF] Oathbringer: Book Three of the Stormlight Archive download read pdf, DOWNLOAD [PDF] {EPUB} How to Have Confidence and Power in Dealing with People here,
0コメント